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| Creating A Search Engine Content Creation Plan |
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Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine content creation has developed at a Shashwat Technologies.
Shoving keywords in anywhere they can possibly go is not considered search engine copywriting. The process is more defined than that. Successful SEO copywriting takes planning. Any half-hearted efforts at writing copy geared strictly toward the engines will usually result in a decline in your customer's experience at your site.
What's the best way to write SEO copy?
Starting with a plan is always a good idea. Keep in mind, these are guidelines of techniques that can be used *IF* they make sense for your site visitors. I never recommend writing solely for the search engines. In the case of search engine copywriting, the customer is truly #1.
1) Use Three Keyphrases Per Page - Not a carved-in-stone rule, the guideline of three keyphrases per page gives good variety and helps keep the copy from sounding too repetitive. I always choose keyphrases first - before I write - because they can have a direct impact on the focus of the page.
2) Have 250 or More Words of Copy - The length of your copy depends on several things: Your target customer's preferred communication style, whether the product is new to the marketplace, if a detailed explanation needs to be given, site design and many other factors. However, the 250-word minimum gives enough room to get your message across and offer an effective level of keyword support. Remember though, it's all about the customer. If your target customers prefer longer copy, write longer copy. If they like shorter copy, write shorter copy.
3) Write In Natural Language - "Natural language" is a term popular in SEO copywriting. It means that the reader should not be able to (or should barely be able to) detect what keyphrases the page is being optimized for. The copy should flow as if it were not written with the search engines in mind. You don’t want the copy to sound forced or stiff. When you generate ideas for the page copy, keep your keywords in mind. Ask yourself whether you can use them in the copy in such a way that they won't be obtrusive.
4) Use Keyword Phrases In Headlines and Sub-headlines - IF it makes sense to do so. You will not blow your rankings if you have no keyword-filled
or other tags. If your headline sounds stupid with keywords in it, don't use them. There are countless sites online that rank highly which have no keywords in the headline.
5) Use Keyword Phrases Once or Twice Per Paragraph - Again IF it makes sense. Remember what I keep repeating? None of these guidelines are carved in stone. Read your copy out loud. If it sounds stupid or forced, take out some keywords or find ways to rework them so they flow more naturally.
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SEO Services @ Shashwat Technologies
We are USA and India SEO expert Company with a determined focus on PPC ,SEO services and Internet marketting. complete range of expert SEO services that we provide include top Search Engine optimization and guaranteed top ranking and listing in major search engines like Google, Yahoo, MSN.
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| Client Testimonials |
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" I see we're now page 1 for Shop Insurance, great work I am very impressed... keep it up! Many Thanks to Shashwat Web Technologies Team, " - Chris Reece - United Kingdom
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" I want to very thanks the Shashwat Web Technologies Team for their outstanding work.”- Cyberwire, UK" "A highly professional company to work with us. Shashwat Technologies Team quick answered any question or challenge in a valuable manner and they always take care of time. I will definitely consider them for any future requirement." - jewelry company, USA "It was amazing experience working with Shashwat Technologies. They were highly expertise professional, helpful, patience and timely. I will definitely work with this company again. " - Daniel Linder - Denmark
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" This team has exceeded my expectations in regards to their responsiveness and motivation. I had a buggy system that had undergone work from four different programmers, in which different technologies had been applied. Shashwat Technologies evened the score by promptly eliminating the biggest problems. I have already hired them for other jobs." - Nathan Pedrozo - Brazil
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" Shashwat Web Technologies was very good to work with. They were very responsive and asked lots of questions to make sure they did the job to perfection. Would highly recommend to get the perfection." - John Carrel - UK
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