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It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. However, there are some points that I haven’t seen anyone else make as of yet about the effectiveness of SEO versus the effectiveness of building a responsive list. I think you’ll be surprised to see which one comes out on top.
Rules and Regulations
There are rules and regulations for almost everything in life. List building and SEO are no different. Rules for SEO: Your HTML coding has to be just so in order to rank highly on the engines. Your copy (text) also needs to include specific keywords a certain number of times in specific places or you might not be accepted. And if you are accepted, unless you follow all the “dos” and “don’ts” of SEO, you’ll likely not see the top 10… or even the top 50.
Rules for List Building: Offer a good product or service; notify your list about it, and watch the sales come in.
The Only Constant Is Change
If you do get accepted in the search engines, you might be tempted to rest easy. Don’t! As we’ve seen in recent months, search engines can change their policies and ranking orders at the flip of a switch. If you depend on search engines for all your traffic, such a change could leave you completely out of business. Not good!
Lists on the other hand are built from loyalty… not rules and regulations. The people who subscribe to your list, ezine, or newsletter are there because they want to be. They’ve come to you because you offer them something of quality… something unique.
If you change the design or copy on your site, it won’t matter one bit to the members of your list. They’ll still be there for you. If the search engines decide they’re only going to list sites that use the colors blue, green, and purple… it won’t affect you at all.
Sales vs. Leads
Truth be known, SEO only drives “leads” to your site… not sales. On the other hand, list building puts your offer in front of those who have already checked you out, decided they liked what you had to say, and chose to stick with you. These are loyal, pre-qualified individuals who are waiting to receive your next mailing and purchase your next product.
Free, Automatic, and Viral
Lastly, list building can be done at no cost. List building can happen automatically and can (and should) be a viral process.
If you produce a quality list that offers something of value, others will want to tell their friends about you. This process of automatic, viral marketing costs you nothing whatsoever and works like a dream because your subscribers are making unsolicited recommendations to those who trust them.
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SEO Services @ Shashwat Technologies
We are USA and India SEO expert Company with a determined focus on PPC ,SEO services and Internet marketting. complete range of expert SEO services that we provide include top Search Engine optimization and guaranteed top ranking and listing in major search engines like Google, Yahoo, MSN.
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" I see we're now page 1 for Shop Insurance, great work I am very impressed... keep it up! Many Thanks to Shashwat Web Technologies Team, " - Chris Reece - United Kingdom
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" I want to very thanks the Shashwat Web Technologies Team for their outstanding work.”- Cyberwire, UK" "A highly professional company to work with us. Shashwat Technologies Team quick answered any question or challenge in a valuable manner and they always take care of time. I will definitely consider them for any future requirement." - jewelry company, USA "It was amazing experience working with Shashwat Technologies. They were highly expertise professional, helpful, patience and timely. I will definitely work with this company again. " - Daniel Linder - Denmark
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" This team has exceeded my expectations in regards to their responsiveness and motivation. I had a buggy system that had undergone work from four different programmers, in which different technologies had been applied. Shashwat Technologies evened the score by promptly eliminating the biggest problems. I have already hired them for other jobs." - Nathan Pedrozo - Brazil
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" Shashwat Web Technologies was very good to work with. They were very responsive and asked lots of questions to make sure they did the job to perfection. Would highly recommend to get the perfection." - John Carrel - UK
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